Redefining youth swim gear

Goggles kidsactually keep on.

Swim Nori elevates the kids' category with luxury comfort, bio-based fabric straps, and leak-resistant seals — designed for ultimate adventure without pulling hair or plastic packaging waste.

No Hair Pulling
Wide Bridge Seal
Plastic-Free Box
The Nori Standard

Designed to solve the real problems families face.

Let's face it: cheap, uncomfortable goggles end up on the pool deck. Swim Nori is meticulously engineered to address every frustration parent and child experience.

Typical Kids' Goggles

  • Hair Pulling Straps

    Elastic silicone bands grab, tangle, and painfully rip fine hair during adjustments.

  • Constant Leaks

    Narrow lens bridges fail to accommodate children's faces, leading to constant water flooding.

  • Single-Use Plastic Boxes

    Hard plastic clamshells go straight to the landfill immediately after purchase.

The Nori Solution

  • Premium Fabric & Bio-TPU Strap

    Silky, soft fabric wraps around the back smoothly, ensuring no pulling, ripping, or slipping.

  • Leak-Resistant Wide Bridge

    Wide-set adult goggle shape adapted for kids, maximizing surface area for a robust, water-tight seal.

  • Eco Kraft Cardboard Boxes

    100% zero-plastic boxes printed with natural soy-based inks. High-end, guilt-free luxury packaging.

Product Innovations

Precision engineering for little explorers.

Take a closer look at the key design features that make Swim Nori a luxury standard in the youth swim industry.

Strap concepts adjustment
Patent-Pending Strap Comfort

Silky Fabric Adjustment Concepts

We are reimagining youth headwear. Instead of hair-tangled rubber, Nori Swim features a durable, soft fabric strap made from Bio-based TPU. It provides perfect stretch, custom grip, and is gentle on every hair type.

  • 1
    Friction-Lock Tri-Glide Slider

    Simple, intuitive, and highly secure. Low-profile fit with zero moving pieces to break.

  • 2
    Internal Silicone Gripping

    Subtle, soft silicone waves on the strap's inside prevent self-adjustment and slipping in the water.

  • 1
    Snap-Lock Cover Adjuster

    Lid lifts easily to adjust fabric length, then snaps shut with a satisfying click, locking the strap in place.

  • 2
    Worry-Free Lock System

    Perfect for rigorous open-water or active diving. Built to withstand children's active movement.

Goggles front seal
Advanced Seal Shape

Wide Bridge Seal & UV Protection

Most kids' goggles leak because their bridge and suction surface areas are too narrow. Swim Nori utilizes a premium wide-bridge layout previously reserved for expensive adult racing goggles. This distributes seal suction safely across more facial surface area, dramatically reducing leaking and pressure rings.

  • UV
    Crystal Clear UVA & UVB Protection

    Exceeds international safety standards (ISO 12312-1:2022, FDA, and CE approved). Filters 99%-100% of harmful rays.

  • AF
    Anti-Fog Coated Lenses

    Keeps water droplets flat on the lens so children don't feel tempted to take goggles off to wipe them.

Magnetic carry case colors
Magnetic Accessories

AirPods-Inspired Ventilated Goggle Case

Every premium product deserves a satisfying home. Included in our premium launch bundle is a medical-grade waterproof silicone carrying case equipped with built-in alignment magnets.

Built-in Magnets Tiny Airflow Vents Anti-Mildew Protection
  • M
    Satisfying Snap-Fit Magnet Lid

    Guided magnets snap the lid closed instantly, keeping goggles protected and secure inside beach or school bags.

  • V
    Ventilated & Drainage Friendly

    Micro-ventilation holes ensure continuous airflow, allowing wet goggles to dry naturally and preventing mildew build-up.

Unboxing Experience

Better for kids. Kinder to Earth.

Swim Nori will stand out beautifully on typical Target retail shelves. We reject toxic plastic blister packaging and instead house all of our items in beautifully printed, completely recyclable kraft paper boxes.

Kraft box packaging render

Eco Kraft Presentation Box

Made from organic, unbleached FSC certified recycled papers. Minimal ink usage ensures safe and chemical-free recycling.

Blush pink box render

Premium Colorways & Soy Inks

Our boxes are printed exclusively with renewable, vegetable soy-based inks. Clean, elegant, and perfectly premium.

Reserve Your Set

Join the waitlist. Gather premium interest.

We are currently establishing our initial manufacturing volumes and analyzing global production costs to ensure high-end sustainability and premium delivery. Sign up below to secure your place in our launch wave and select your custom colorway.

$55 Launch Price

Includes Swim Nori premium goggles, a bio-based fabric strap, our patent-pending secure adjuster clip, and the AirPods-inspired magnetic ventilated silicone carry case ($75 retail value).

Swim Nori Early Reservation

You are on the waitlist!

Thank you for your interest! Your reservation has been secured in our system. We will reach out as soon as early production begins.

Reservation ID #NORI-9382
Reserved Colorway Sky Blue
Priority Status VIP Launch Wave
1 of 1,248 Swim Families